Tuesday, September 6, 2011

Evidence-Based App Design

The EndoGoddess app has a scientific evidence-based design derived from BJ Fogg's Health Behavior Model (http://www.behaviormodel.org/). The model confirms that three elements must converge at the same moment for a health behavior or outcome to occur: Motivation, Education, and Trigger. When a behavior does not occur, at least one of those three elements is missing.

The EndoGoddess app supplies all three elements for targeting the behavior of checking glucoses 4 times per day:
  • Motivation comes from iTunes rewards on a weekly basis so that the user can download a song
  • Education comes from the multimedia content within the app related to diabetes
  • Triggers come from the app's daily inspiring messages taken from the diabetes online community as well as medication reminders or alarms that each user designates

We all know diabetes is hard work so it's about time that someone rewarded us for it!! The EndoGoddess app rewards, educates, and triggers or inspires people with diabetes to check their glucoses 4 times per day.

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