Wednesday, June 6, 2012

EndoGoddess App Crowdfunding

At the recent Doctors 2.0 & You conference in Paris that I attended, I heard a great presentation by Dr. Bertalan Mesko (also known as @Berci on twitter) about the power of crowdsourcing in medicine. Dr. Mesko created Webicina which provides curated medical social media resources in over 80 medical topics in over 17 languages using expert crowdsourcing communities.

Crowdsourcing is increasingly becoming a popular technique to help solve complex problems by leveraging the power of individuals and teams, mostly outside of traditional networks. Crowdsourcing provides a unique opportunity to exchange and share data and information through collective intelligence and providing a diverse array of solutions from solvers with experience across a multitude of disciplines. Crowdsourcing can be used not only to help solve problems but also to capture intelligence (data and information) in novel ways through the use of various platforms.

Kickstarter puts crowdsourcing into action by providing an online platform for funding creative projects. However, kickstarter does not accept medical projects. Kickstarter for medical projects is to launch in several weeks (mid June): Medstartr. Medstartr facilitates gathering monetary resources from the general public and circumvents many traditional avenues of investment for projects. The term has been dubbed crowdfunding. Project owners choose a deadline and a target minimum of funds to raise. If the chosen target is not gathered by the deadline, no funds are collected (this is known as a provision point mechanism). Money pledged by donors is collected using a third party source such as Amazon Payments. The EndoGoddess App Kickstarter/Medstartr submission video explains the crowdfunding project as follows:

Crowdfunding provides opportunities for the patients and their loved ones to give small scale financing support to health-related technologies that they want to see within the healthcare system that they are experiencing. Who better to invest in the healthcare system than the people who are affected most by it? In other words, a system for the people by the people. Makes sense to me, let's do it!  Here is the link to preview the EndoGoddess App crowdfunding project in kickstarter-format : .

Watch for the official launch of the EndoGoddess App crowfunding project on Medstartr in the coming weeks so you can donate! :)


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