Sitting in a hospital waiting room recently while helping a friend navigate through the healthcare system, I became acutely aware of the fact that there are very few magazine options for young people with diabetes. Furthermore, publishing is changing rapidly and becoming more digital and mobile focused.
I would love to see a young (18-40yo) diabetes magazine on the iPhone's newsstand so that I can read this in the waiting room (or when I'm at the hair salon, grocery store, airport, etc). Thus, I have teamed up with comprehensive creative media company Mills James to begin creating content for such a magazine. Here is a sneak peak of the platform we call 'folio' showing how ads within the magazine can be interactive:
I am hoping that you will be able to see the first issue Spring 2012. We will be making both a female-focused issue and a male-focused issue so that lifestyle topics affected by diabetes such as fashion, hobbies, relationships are covered from each perspective accordingly. Stay tuned for more information over the next few months. The magazine is a subscription rather than a prescription for living GREAT with diabetes!!